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Jeff Mills x L'Enfer

Visual identity and communication

2019

Art direction, Graphic Design

School project (fictional)

The Louvre Auditorium is the performance hall of the Louvre Museum in Paris, where screenings of film heritage and concerts take place. The hall can accommodate up to 420 people. In 2007, the first “carte blanche” event at the Louvre Auditorium was launched. The aim of this event is to introduce the public to an often-overlooked part of cinematic heritage, presented by contemporary musicians.

The Louvre Auditorium invited Jeff Mills, pioneer of Detroit techno, and Mikhaïl Rudy, classical pianist, to create a carte blanche on the theme of Time, accompanied by the footage from L’Enfer, the unfinished 1964 film by Henri-Georges Clouzot, connected to kinetic art.
For this occasion, the Louvre Auditorium wishes to develop a visual identity and communication materials to promote the event.

Project Jeff Mills, auditorium Louvres, print poster, moodboardProject Jeff Mills, auditorium Louvres, print poster, fictional

The minimal aspect of the poster echoes Jeff Mills’ musical universe. The hypnotic, hallucinatory effect evokes both the madness of the husband, Marcel, and the distinctive lighting system, the Héliophore, which appears in the film’s iconic footage.These two concentric circles featured on the communication materials refer to several elements: Jeff Mills’ visual universe (albums, concerts), musical media (CDs, vinyl records, etc.), the cinema cameras used to shoot the rushes of L’Enfer by H.G. Clouzot, and the musical duo of the event.
The color palette was created from the colorful rushes of H.G. Clouzot’s film L’Enfer.

Project Jeff Mills, auditorium Louvres, print poster, fictionalProject Jeff Mills, auditorium Louvres, print poster, fictional

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